Amgen approached Pangaea 11 years ago and asked that we provide strategic council and tactical support in the areas of business development, new product launches and distributor & pharmacy chain relations. When we were initially approached by Amgen, they wanted to establish a strong presence with channel customers and make sure their investments led to a tangible ROI. Our dedicated trade team of trade relations specialists assisted Amgen’s internal Supply Chain group to meet these goals.
Articles about Case Study
The generic landscape has been evolving quickly over the past year and a half and Hoffmann-LaRoche Limited (Roche) needed some in depth expertise to explain where government policies were trending and what it meant for their specialty brands that were soon coming off patent.
Based on the positive outcomes of the many projects we had completed for them in the past, in 2008 Allergan assigned Pangaea with the ongoing task of managing their Rx Retail Trade requirements nationally.
When we were initially approached by Astellas, they had a specific problem: Managing their relationships with retailers and distributors.
Our dedicated team of trade relations specialists helped augment Astella’s marketing team and provide hands-on assistance.