Tom Callon

Trade Relations Manager

Tom holds a Master of Arts degree from the University of Western Ontario. Tom spent five years in the market research industry in both supplier and client roles, then joined IBM Canada. During his 20-year career there, Tom focused on market research, marketing communication, ROI analysis and sales forecasting metrics. Tom worked closely with the sales and management leaders in the PC business at IBM to ensure CRM tools and sales forecasts were integrated. He also developed business and category scorecards to monitor and highlight key sales and product issues.

As Market Analyst at Pangaea, Tom specializes in turning data into information for Rx and OTC sales as well as performance analysis.

Areas of expertise

• Trade Strategy