Business Strategy

We form close partnerships to ensure deep understanding of your business.

Pangaea tailors a team of pharmaceutical industry experts to meet your unique business needs.

Who we partner with

  • Directors
  • Brand managers
  • Regulatory
  • Market access
  • Medical
  • Sales

What we do

  • Brand/function strategic planning

  • Product life cycle management (launch to LOE)

  • Channel strategy – retail, LTC, hospital, specialty, home care

  • Marketing pharmaceuticals in Canada™ (MPiC) or customized training

How we maximize opportunities

  • Our team has facilitated over 80 strategic plans in the past 5 years.

  • We have been involved in over 600 product launches collectively.

  • Over 500 people have participated our MPiC program to date, including over 50 senior executive faculty members.

  • We have helped over 25 clients navigate LOE in the past 10 years.

  • Our team has 35 years of experience and relationships in specialty care, retail pharmacy, LTC, and hospital channels.

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“Pangaea has people who are experts in each of these channels. The bringing together of all of them solidifies how Pangaea is different.” – Pangaea client